Beauty and personal care trends are constantly evolving in the age of aesthetics and social media. When you’re a business owner in the beauty space, it is crucial to keep up with current beauty and skincare market trends to stay afloat and compete in such a rigorous industry. As a distributor in the aesthetics and wellness space, we at Artemis want to help current and future beauty business owners to better understand their clients and how they can take advantage of the latest beauty trends. This was our primary goal when conducting our recent quarterly beauty survey, in which we aimed to better understand the driving forces behind current cosmetic and skincare industry trends.

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Our quarterly survey was conducted in January 2022 and consisted of 36 questions that were implemented via SurveyMonkey and their audience panel. We had 1,203 respondents–with a 95% completion rate–that were representative of the American population based on Census demographic data. To ensure statistical validity and accurate data analysis, we worked with survey methodology professional Neil Markwat, a Ph.D. holder in social sciences.

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The results we obtained from the survey, while informative, were hardly uplifting. We found that, due to the social changes caused by the pandemic, all ages are generally reporting higher levels of anxiety and depression–especially Millennials. “Maskne” is also on the rise, with 43% of women reporting worsened acne as a result of wearing masks. Acne also has a large impact on mental and emotional wellbeing; people who struggle with acne reported feeling generally less happy and having significantly higher levels of anxiety and depression.

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The survey also exposed the massive impact that social media is having on younger generations when it comes to cosmetic surgery. According to the results, Gen Z and Millennials are the generations getting the most cosmetic surgery, despite needing it the least. Gen Z is especially opting to go under the knife, with 58% feeling driven to cosmetic surgery as a result of social media presence. In the age of filters and FaceTune, young people are feeling pressure when comparing themselves to seemingly perfect images of influencers and peers online.

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The results obtained from our survey are far from positive. Masks are causing more acne, and acne is making people generally unhappy. Social media is increasing pressures among young people to measure up to their peers with unattainable bodies and airbrushed skin when this generally isn’t necessary for such young age groups. One constructive outcome of this information is that we can offer safe, effective, and non-invasive alternatives to cosmetic surgery and shift more of our focus toward marketing to these younger people. Artemis offers a variety of non-invasive treatments to target the needs of these demographics and guide them to feeling like their best selves. For more information on our clinical study, visit our deck with clinical data, marketing materials, and information about current skincare market trends and beauty trends.